The Woodfather

Freelance 2020 | Brand Refresh | Small Budget After a two year hiatus from this project, the client decided that the Covid enforced lockdowns were the right time to revitalise the venture. With tools in hand, I took to this rebrand like a slick new coat of varnish on a much loved coffee table. Of course, carpentry wordplay can only get you so far in life. So I packed up my tool box, jumped on the computer, and got to work in a nice, splinter-free zone.

WHERE WE STARTED

After creating his own website, original logo and video content, this client had a solid grasp on the ins and outs of building an online presence.

Looking for a new logo, he decided to splash some cash on a designer. So he went to Fiverr...

With little connection to any of the provided designs, the client got in touch for my opinion on his logo against the Fiverr ones. And his design came out on top - hands down.

A clever play on wooden joinery, his logo had a fun edge that included well positioned branding letters as part of a clean icon.

Where we wound up

If it ain’t broke, don’t fix it.

After a few discussions, I knew how to make this logo pop. Not much had to be changed. All that was needed was a new typeface and some of that all important balance. After a bit of tinkering, I’d created what the client was looking for – a connection to the roots of the company with a newly designed eye on the future.

Youtube Thumbnail

So how did all this design help a once small online presence?

● YouTube channel jumped from 7.5k followers to over 10k in 5 months

● Instantly resonated with the woodwork community
● Increased brand recognition

With this new industry authority, the client can now plan to sell handcrafted pieces and plans for people for some DIY fun.

Final deliverables:

● Start up Logo package
● Brand mood board (Including colour palette and two fonts)
● Website thumbnails
● YouTube package that included an animated video intro and editable thumbnail templates