SS Bath & Beauty

Freelance 2020 | Branding | Pro Bono Homemade organic selfcare products Yeah, there’s about a gazillion new organic selfcare businesses doing the rounds. How the hell do they stand out? This one’s easy. One: Create a genuinely interesting product that makes people feel better. Two: Get me to sort out your branding. This is exactly what SS Bath & Beauty did.

WHERE WE STARTED

This job was a departure from my regular aesthetics.

A small beauty company that’s recently set up shop, SS Bath & Beauty reached out for a logo and a little bit of brand development.

Working without a budget can be a scary proposition.

But, what can I say? I’m a sucker for a sap story. And I knew exactly how I could help this business.

Where we wound up

Inspiration can come from anywhere. And for this job, I didn’t have to look too far at all.

This client’s most popular product is a “Bath Soak Tea Bag’. I found the item intriguing and wanted to include it in the branding. The seed had been planted.

After a restless night of ideas floating around my head, I woke up and got stuck to work. Muted tones, a touch of surrealism, and an organic feel are something a little left field for me.

But so was this whole job.

And with a special reason to get to work, a special kind of result is what I got.

After playing with a few angles, I settled on the idea of a woman taking a bath in a teacup.

I designed three concepts that kept everything light and playful. This was an additional asset that the client loved.

Wanting to make a statement, she chose the first design for her future marketing.

Final deliverables:

● Start up logo package
● Brand mood board (Including colour palette and two fonts)
● Free bath soak tea bag social post