PAYRIGHT

Full-time Employment | 2020 to 2022 Standing out in the crowded, ‘buy now, pay later' market is no easy task. Where would you even start? Maybe you could focus on a niche product that’s about to blow up? Say, flexible payment plans for rare tea cosies? Sure, it sounds pretty exciting on paper, but there’s got to be a better way. I’ve got it. How about kicking off an exciting brand overhaul with yours truly as the lead designer? Yup. That’s it. That’s the one! Thankfully for Australian brand Payright, that’s what they went with – top notch graphic design, right when they needed it.

Payright offers larger buy-now, pay later amounts for more considered products and services such as direct sales, home improvement, education, photography, dental, and health and beauty. These kinds of purchases usually need banks – boring, intimidating, and often avoided… banks.

So, how did Payright move away from this old-school perception of traditional banking?

Working as lead designer on Payright’s brand refresh, I helped transform their simple 12 page style guide into a 38 page Brand Guide Book. This would become the fun, vibrant and energetic heart of Payright’s overarching ‘Unbank Yourself’ brand idea. With a dynamic new colour palette, logo lockup and artistic direction, I got to work injecting these tools into a bunch of exciting projects, campaigns, and brand collateral.

PROJECTS & CAMPAIGNS

● Payright brand refresh
● Nationwide Merchant Point of Sale packs
●   App launch campaign and rollout
●   Employee Brand ‘I Heart Payright’ campaign
●   Brand and seasonal campaigns

BRAND COLLATERAL

●   Merchant Point of Sale pack promotional collateral
●   Adobe and PowerPoint presentations for growing sales department
●   Pitch decks, product mock-ups and other print/signage collateral
●   High-end corporate external documents
●   ASX and AGM quarterly reports
●   Investor presentations