CURRUMBIN RSL

Full-time Employment | 2012 to 2016 The local RSL. A bustling hub for counter meals and entertainment. A staple of the Australian afternoon and a goldmine of potential for creative graphic design. I’ll just finish up this parma and be right with you... Currumbin RSL is known as ‘The best little club in the world’. With a big club vibe inside a boutique setting, it is one of the Gold Coast’s most famous, family-friendly clubs. With over 120 employees and several subsidiaries, they have a strong commitment to community spirit and maintain a long and proud history of supporting Anzac values. In such a vibrant industry, I had plenty of opportunities to flex my creativity and design skills.

In-club work:
● Live entertainment
● Gaming
● Community events
● ​​​​​​​Food outlets
Subsidiaries:
● Waterside Events    ● La Bocca Pizza
● Alley’s Restaurant    ● La Vista Cafe
● Dune Cafe    ● The Deck Creekside
● SoundLounge    ● ​​​​​​​gnite Education
● The Veteran Support Centre
All of these subsidiaries had their own brand and style guides, while also following RSL’s own style guide. Talk about a challenge. I was the designer for 10 different businesses at the same time. With a heap of events and promotions going on year-round, how did I get my designs to stand out?
BIG. BOLD. BRIGHT.
It’s easy for designs to fade away amongst the busy world of an RSL. My designs didn’t.
In-House Plasma Display
In-House Plasma Display
Event Launch Invitation
Event Launch Invitation
Ceremony information
Ceremony information
Advertising for VSC charity
Advertising for VSC charity
OHH Advertising of full Anzac event schedule
OHH Advertising of full Anzac event schedule

Alleys Restaurant Menus

Birdcage Lounge Menus

The Deck Menus

CULTURE
Currumbin RSL is a place that inspires community engagement and helps our veterans. It promotes sustainable living and left a giant imprint on any staff that became involved through volunteering. Outside of my role as a designer, I made many contributions to club culture.

These included:
● Volunteering time for many charity events sponsored by the club
● Participated in the “Soldier On’ fun run that raised money for young veterans
● Volunteered design time for ‘War Widows’ events
● ​​​​​​​Adopted a green lifestyle at work and home thanks to the positive influence of the RSL
(Currumbin is considered the most environmentally sustainable club on the Gold Coast)