CROWNBET

Full-time Employment | 2016 to 2018 Did somebody say, “Award winning graphic designer”? I knew it. After putting in the hard yards, my skills couldn’t be ignored anymore. An irresistible force churning out top notch graphic design. What did I win? Only the most prestigious prize in all of CrownBet: The CrownBet Designer of The Year. What did that win me? A highly coveted two foot rooster statue sitting on my desk… for 12 months. Now tell me that isn’t a talent you need on your team.

Crownbet Campaign example
Part of the Crown Group, CrownBet was one of the world’s fastest growing corporate bookmakers. It eventually made a strategic move to the BetEasy name in 2018. It was a fast paced work environment that needed a lot of high quality design content with incredibly quick turnarounds.
Competing amongst international and local betting giants, CrownBet made a significant push to find their own audience in a competitive market.
My designs helped a wide variety of departments, including:
● Promotions
● VIP
● CRM
● Social media
● Brand and advertising
● ​​​​​​​Voice of the customer
Brand collateral included:
● Press and OHH ads
● Digital banners
● Social media requirements (static and video)
● eDM module inserts and full build designs
● In-house photography
● ​​​​​​​Campaign rollouts
NRL Promotion Design
NRL Promotion Design
AFL Grand Final Promotion Design
AFL Grand Final Promotion Design
NRL Promotion Design
NRL Promotion Design
eDM Invitation
eDM Invitation
eDM Invitation
eDM Invitation
eDM Invitation
eDM Invitation
Twitter post
Twitter post
Twitter post
Twitter post
iTunes Thumbnail
iTunes Thumbnail
Blog site tile
Blog site tile
iTunes Thumbnail
iTunes Thumbnail
Blog site carousel
Blog site carousel
Blog site tile
Blog site tile
Blog site thumb
Blog site thumb
Blog site carousel
Blog site carousel
Crownbet Out of House example
CULTURE
Alongside all of my design work, I played a huge part in developing a fun and dynamic culture at CrownBet. It brought our workspace to life and created a space that people enjoyed coming to.

Part of my work in this area included:
● Looking after charity communications
● Event posters 
● Internal communications and merchandise design
● ​​​​​​​Co-founder of the bi-monthly Movie Trivia Night

With such a detailed understanding of the branding guidelines and target audience, I was also able to help CrownBet rebrand to BetEasy in a slim seven week time frame within a four month action plan.