BETEASY

Full-time Employment | 2018 to 2020 Look, picking a winner ain’t easy. You’ve gotta put in the time, study the form, and take a punt. It’s a risk. Luckily for Australian online wagering company BetEasy, they had a much easier job when it came to picking me as their in-house graphic designer. With a bold style that worked well in the online betting landscape, I helped shape a brand identity that jumped off the screen and captured the attention of sports fans all over Oz. Employing over 350 people, BetEasy was a fast paced work environment that needed a heap of high quality design content at superhuman speeds (well, maybe just under). Competing amongst international betting giants, BetEasy needed to hit the ground running via all available platforms.

My designs helped a wide variety of departments, including:

● Promotions

● VIP

● CRM

● Social media

● Brand and advertising

● Voice of the customer

Brand collateral included:

● Press and OHH ads

● Digital banners

● Social media requirements (static and video)

● eDM module inserts and full build designs

● In-house photography

● Campaign rollouts

Site Carousel Promotion

In-App Intercom Display

eDM Invitation

In-App Intercom Display

eDM Animated Header

iTunes Thumbnail for Entertainment TV Show

Twitter Post to follow TV Show

Blog site tile

Blog site Thumbnail

iTunes Thumbnail

Blog site tile

CULTURE

Alongside all of my design work, I played a huge part in developing a fun and dynamic culture at BetEasy. It brought our workspace to life and created a space that people enjoyed coming to.

Part of my work in this area included:

● Key contributions to the careers site upgrade

● Looking after charity communications

● Event posters

● Internal communications and merchandise design

● Participant in the Corporate Games

● Co-founder of the bi-monthly Movie Trivia Night

● The BetEasy Open enthusiast

With such a detailed understanding of the branding guidelines and target audience, I was also able to help CrownBet rebrand to BetEasy in a slim seven week time frame within a four month action plan.